Adam Little

Kerala, 2012

Work Experience —

New Microfinance Products

Using human-centered design to make microfinance products more customer-centric for entrepreneurs in Zambia.

Design for Social Impact

Working with Little Cloud Collective to facilitate a week long "Design for Social Impact" workshop at CIID's annual Summer School.

Video Prototyping

Facilitating a 10-day workshop at the Copenhagen Institute of Interaction Design (CIID) on video as a prototyping and storytelling tool for designing new products and services.

Experience Design at d.light

Designing new service experiences at d.light's San Francisco design studio and testing prototypes with households in Northern India.

Online Shopping in Zimbabwe

Leading a two week user research study to better understand how people in urban Zimbabwe buy and sell goods online and prototyping ideas for a mobile e-commerce platform.

Urban Collab Lab: Kampala

Working with Little Cloud Collective to organize and facilitate a two-day workshop introducing user-centered design to students from Women In Technology Uganda, while exlporing the themes of health, safety, and culture in Kampala.

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Off Grid Electric

Redesigning the mobile app that OGE's sales and service teams use to help deliver solar power to off-the-grid customers in Tanzania.

Pride Microfinance

Researching and designing new financial products that leverage mobile money to help customer's in rural Uganda build more secure savings.

Grameen Koota

Using human-centered design to identify opportunities for a regional microfinance institution develop new products for women living in rural India.

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Making Mobile Devices Accessible

Helping a global electronics manufacturer develop strategies and concepts to make mobile devices more accessible for people with disabilities.

Realism in Design @ Interaction 13

Presenting “Realism in Design: Communicating Authentic Experiences for the Real World” at the Interaction 13 conference in Toronto, which offered ways that designers can make their stories more authentic by drawing inspiration from artists and filmmakers working within the realm of Realism.

Time Warner Cable

A multi-screen product strategy for digital cable and the design of new user experiences for TV, iPad, iPhone and the web.

McCullum Youth Court

Collaborating with a team of pro-bono consultants to redesign the website of the McCullum Youth Court, an Oakland nonprofit offering 1st time youth offenders a second chance through restorative justice and peer accountability.

Let's Get Physical (with Services)

An article for Method’s 10×10 series and published on Fast Company’s design blog, it describes how the latest technology is allowing product brands to offer customers intangible services, and how they can create a strategic advantage by thinking with a service mindset.

Meet the Food You Eat

An exploration in physical computing and an interactive prototype that addresses the future of grocery shopping and product sustainability in a world of networked objects.

About —

Crafting new experiences for everyday life through the design of people-friendly products, services and software.

Adam Little is a designer whose work focuses on the experiences that people have with digital products and services. Based in San Francisco, Adam has led projects internationally as both a consultant and in-house designer for Method, Grameen Foundation, Catapult Design and d.light.

He is a graduate of the Copenhagen Institute of Interaction Design, a master's level education being co-created by an international group of students, faculty and design professionals.

Adam enjoys human-centered design in collaborative, multicultural and cross disciplinary teams and projects that make meaningful uses of technology to address people's everyday needs.

You can connect with Adam on Twitter, LinkedIn or via email at