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A quick update — we are halfway through our second Industry Project which is also our last course at CIID. I can not really go into much detail about this project, but it is two weeks long and so far we have found ourselves conducting quite a bit of user research. We first needed to speak with “young people” so Nunzia (my classmate) and I went to a Danish Højskole, a kind of school that many Danish people spend a year at before they go to university. We chatted with 4 different 20-year-olds and talked mostly about how their different communication channels (SMS, phone, Facebook, email, etc.) are used for different purposes. We led our conversations around certain themes such as privacy, planning social events, and being in emergency situations. Unsurprisingly, since 1/3 of Denmark’s population is on Facebook, these conversations always went back to Facebook.
Part of this project requires us to project 2-4 years in the future, so we needed to think about what emerging needs these young people will have as they mature. To gain a perspective on this, Nunzia and I paid a visit to a nearby park that is quite popular with mothers and their young children. We spoke with two women who were in their early thirties and each had a toddler. Our converstations here were less about communication and the themes mentioned above, and more about their daily routines.
I can’t say that we learned anything completely new from talking to either of these groups, but it has given us plenty of stories that we can use as inspiration and evidence as we begin to create our own concepts. Not to mention, every time we go out to interview random strangers like this, it gets a little bit easier.
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