Adam Little @ CIID

This future vision from Samsung takes the form of a commercial, focusing on specific products for the home that are offered by Samsung. Unlike the last video I posted which uses three short scenarios, System Hauzen follows a single narrative of a family going about their day. Unforunately this narrative is broken and becomes a cheap infomercial when the actors address the camera/audience, and especially by saying things like “this is the future…”.

But what’s most striking about this video is how creepy this ethnically ambiguous family is! A comment on the video’s YouTube page compared it to Horizons at Disney World’s Epcot Center, a future vision built in the 80s. System Hauzen is so campy, cliche and borderline anti-utopian that it immediately becomes a parady of itself.

I will continue to post videos related to future visions and scenarios, one of the domains of my final project

IDEO created these three video scenarios to communicate some of the user experiences made possible by Intel’s advancements in ultra-mobile PC technology. Although Intel is not in the business of making products like the ones depicted, it is in their best interest to show companies that are (i.e. Sony, Samsung, etc.) what is possible with Intel’s chips.

I am posting this because I think it is a good example of a typical “future scenario” video that focuses on consumer technologies and user experiences.

I will continue to post videos related to future visions and scenarios, one of the domains of my final project