User research profiles and notes
After wrapping up our user testing last week, we had the enormous task of finding the best quotes and observations from all our notes, videos and photos. For each insightful quote or observation we collected (we collected a lot), we had to answer “what does it mean?” Once this helped us understand the value in our insight, we then had to ask “so what?” As a group this really helped us figure out what was interesting and if it was useful.
Trying to find the value from our insights
From the photo above, the insight was a quote that read:
“It would be romantic to meet someone at the library” - Eda, 19. Just moved to CPH.
What it means to us:
- Meeting people face to face is a richer experience
- The library has a special ‘romantic’ quality to it
So what…? (phrased as a how might we… question):
How might the library connect strangers with similar interests?
User research insights
As you can see, we had quite a few of these. But before we could move on, we had to narrow it down. So we did what any democratic group would do and we voted. We gave ourselves 5 red stickers each and voted for the how might we… statements we found most interesting.
The goal of this process was to create 3 well thought out design challenges that we could then create concepts for. In the end ours looked something like this these…
People coming to stay in Copenhagen all begin by following a very similar travel process. From researching their trip before they leave home to visiting the top tourist attractions. During this journey they use a large number of similar services and pass through many public spaces, however the library rarely plays a role in their experience. How can giving library services a presence outside of the library help newcomers become more acquainted with Copenhagen?
Many people who are new to an area seek the local library because its universal services make it reliable. The space makes them feel in touch with the community it serves. Internet access and other basic services are available for free. A special charm makes it a surprising place to meet strangers. At the same time, people visiting a new area greatly value the advice and knowledge of local people. How might we create a service that uses the library’s knowledge and visitors to help guests and new residents of Denmark feel like a local?
Many people visit a country to learn about it’s culture yet they have different tastes and interests, be it films they watch, literature they read, music they listen to or even food they relish. The library is a rich source of trusted material, but provides no access for visitors wishing to explore local culture that matches their interests. How might the library provide a service for visitors not from Scandinavia to explore cultural content within their area of personal interests?
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