Fitness club ad in the Netherlands, image from unpressablebuttons.com
This fitness club advertisement displays the weight of whoever is sitting on the bust stop bench, reminding them (or possibly shaming them) to think about exercise. It is another example of real-time data and public displays.
One of the most cliché of urban computing scenarios is the Minority Report style targeted advertising, but how can you can realistically change a billboard to meet the needs of one person in a group of people (without wearing a special eyeball)? I like that this does the opposite by singling out a person in a group of people, with the expectation that everyone is looking.
The scene in question from Minority Report
The Networked Omniscient (2006) by Evan Allen & Matthew Worsnick
I am also reminded of The Networked Omniscient (2006) by Evan Allen & Matthew Worsnick, in which they re-imagine Times Square filled with advertisements based on real-time data. For example, an NYPD advertisement that reads “There’s a Glock G-34 pistol crossing 44th Street. We’re on it.” Another billboard (sorry for the bad image) advertises a taxi company by reminding an individual of a flight they have later in the day.
I will continue to post observations, inspirations and anything else that I come across in the city or online which may be relevant to urban computing, one of the domains of my final project
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