Photo from nytimes.com
Someone recently showed me this ad campaign by Mini Cooper which uses RFID to target drivers of Mini Cooper cars as they pass by. From a New York Times article on the billboards…
The boards, which usually carry typical advertising, are programmed to identify approaching Mini drivers through a coded signal from a radio chip embedded in their key fob. The messages are personal, based on questionnaires that owners filled out: “Mary, moving at the speed of justice,” if Mary is a lawyer, or “Mike, the special of the day is speed,” if Mike is a chef.
I am not sure if an elevated highway is the safest place to put this but it’s a nice idea nonetheless.
I will continue to post observations, inspirations and anything else that I come across in the city or online which may be relevant to urban computing, one of the domains of my final project
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