Small market in Copenhagen
Meet the Food You Eat
The rise of network and RFID technology and the emergence of products like CueCat and Mir:ror are pointing to a time when everyday objects will be connected to an untold amount of information. We are interested in how people can access this information, especially when connected to consumer products, to make informed decisions and help build a sustainable world.
Our project is a hypothetical grocery store shopping tool in the form of an educational science museum piece. It is a balance scale that allows people to measure the environmental impact behind common food items from the grocery store’s produce section. In the context of a grocery store, it will allow people to find products grown locally or organically or under fair business practices. In the science museum, it will allow people to explore these issues and discover that the ingredients in a simple salad are sometimes better travelled than most people they know.
Our scale is hands-on and educational and will have the most appeal to children. As an educational tool, the intention is not to provide answers about organic agriculture, carbon emissions or the global food economy. We want to raise questions and to let people look at the food they eat in a different way. We believe this is important information and remains hidden to most people, but hopefully for not much longer.
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