As mentioned before, the topic of the past two weeks has been Social Computing & Sustainability. Jay from Intel gave a brief talk on the idea of social computing and how it relates to some of the system-on-a-chip technologies that Intel may be working with. But one item from that presentation which really stuck out was this Carrotmob video. The video and concept have nothing to do with social computing per se, but I think it can be assumed it wouldn’t be possible to achieve what Carrotmob did without social computing. Showing what websites, mobile phone apps and whatever else were used would not really add anything to this video.
From this point of view and from a sustainability point of view, this video is well worth watching. And from a design point of view, it’s a great example of concept testing, experience prototyping, etc… The concept is designed for large corporations, but they were able to test it in a local market and prove its feasibility.
It makes me think of the project I am currently working on, a video scenario about a government initiative that helps reduce energy consumption. Our video focuses a lot on the touchpoints involved (websites & mobile phone apps). But can it not be assumed that any new, forward thinking service will be utilizing these? I think the Carrotmob video showed us this. So for our video, which as an Interaction Design project requires some of these touchpoints, we really have to think of some creative ways to make them new and fresh.
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