There is actually nothing exciting about this video, but I enjoyed it for what it is — a really nice example of video ethnography. We have tried this a couple times, but it is a lot harder than it looks. Even if you can get someone to agree to being interviewed in front of a video camera, you still have to worry about eliciting responses that are somewhat clear and to the point otherwise editing a video as watchable as this one is really difficult.
On the Artefact website they have published the first of three articles about how to film customer insights.
This is going to be a 3 part series on how you can film participants as part of a customer insights deliverable. This is a specific type of output that does 3 things for us:
- Greater client engagement by selling high level insights from the participant themselves
- Greater audience immersion (designers and clients) in the research without the paperwork
- Greater distribution and communication because of its sharable format
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