Travel Global | Read Local
Travel Global | Read Local
Travel Global | Read Local is a service designed for the Libraries of Denmark to offer in conjunction with local hotels. It aims to position the libraries as leaders in promoting Danish culture and knowledge by making their services available to everyone. At the same time, Travel Global | Read Local allows hotels to serve their guests in new ways and allows guests to have a more meaningful experience during their visit in Denmark.
Final video scenario
Background
Travel Global | Read Local is a student project created during the five week New Library Experiences service design course led by Simona Maschi (CIID) and Brian Rink (IDEO). Defining contexts and design challenges, experimenting with user research methods, concept development and experience prototyping were all key learnings from this project.
We spoke with experts to gain knowledge in current trends, challenges and other issues facing libraries in Denmark and used card-sorting activities and other user research methods to help drive conversations with library users. After meeting several foreigners in the library, we became interested in how library services could play a role with people who are visiting (or have just relocated) to Denmark. Most of our subsequent research took place at the airport, tourist information center, hotels and other places where we could meet people who were just arriving in Copenhagen.
After analyzing our insights and identifying concrete design challenges, we began an intensive concept generation phase. We made a rough video prototype of our strongest concept and after some refinement, we made preparations for our experience prototype.
First video prototype
We created an experience prototype with help from Hotel Fox, a boutique lifestyle hotel in Copenhagen. The hotel facilitated a modified version of our book lending service for their guests and by observing this in action, we gained several valuable insights that allowed us to make more iterations to our service before our final video scenario.
The final deliverable consisted of a concept video communicating the service from the points of views of a library employee, hotel employee and visitor to Denmark. For the purpose of experience prototyping and filming the concept video, most service touchpoints were fully mocked up and produced. A final presentation also addressed wider contexts and future scenarios that considered how this service could work when it was extended to stakeholders beyond hotels, and in countries around the world (which was briefly alluded to at the end of our video).
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Team members
Eilidh Dickson
Siddharth Muthyala
Personal contribution
User research, concept development, storytelling and user scenarios, video production, web interfaces