Adam Little

User Experience Research & Design

I collaborate with purpose-led organizations that are addressing people's everyday needs through meaningful applications of technology. I help uncover opportunities, make ideas tangible, and craft new experiences for digital products and services.

View recent work, learn more or get in touch.

Recent Work

Seafood Watch

Working with Blue State Digital to improve the user experience for seafood chefs and businesses who partner with the Monterey Bay Aquarium Seafood Watch program.

User Research, Responsive Web Design, Prototype Testing

Sierra Club

Working with Blue State Digital to design and launch the Sierra Club's new website and help the environmental organization better connect with it's 3.5 million members.

Responsive Web Design


Launching Netwookie's app on Android and helping Kenyan entrepreneurs in the informal sector grow their businesses.

Mobile App Design, Prototype Testing

Project Legal Link

Working with GRID Impact and the Tipping Point Community's TLab to prototype new ways that Project Legal Link connects low-income residents of San Francisco to legal aid services.

User Research, Prototype Testing, Service Design

Karandaaz Pakistan

Building a UX design toolkit to help mobile money providers in Pakistan make their apps more accessible to first-time smartphone users.

User Research, Mobile App Design, Prototype Testing

Off-Grid Electric

Redesigning the app that OGE's service teams use to help deliver solar power to off-the-grid customers in Tanzania.

User Research, Mobile App Design, Prototype Testing


Working with GRID Impact and BRAC to lead a two week design sprint focused on increasing uptake and usage of mobile money amongst women in rural Bangladesh.

Workshop Facilitation

Grameen Foundation AppLab

Researching opportunities for new microfinance products and digital financial services as a Lead Designer with Grameen Foundation's AppLab.

User Research, Mobile App Design, Prototype Testing

SpaceLab Design Network

Facilitating the SpaceLab Design Network, a group of educators, administrators, students and parents from across the state of Colorado who are working to tackle complex challenges in the education system.

Workshop Facilitation


I design digital products and services with an expertise in how human-centered design can help organizations engage customers and stakeholders in building new solutions.

Based in San Francisco, I have led workshops, research studies and prototype testing across North America, Africa and South Asia. With a background in Interaction Design, I bring a generalist approach having led field studies, design sprints, service design projects and capacity building workshops.

As a UX Designer, I have designed and prototyped cross-platform digital experiences for a range of industries. I was part of a team from Method that redesigned Time-Warner Cable’s digital TV platform across web, mobile, tablet and smart TV platforms. As a lead designer at Grameen Foundation’s AppLab, I designed and prototyped mobile financial services for people living on less than $2.00 per day. Most recently, I worked with Blue State Digital to improve the user experience of Monterey Bay Aquariums's Seafood Watch website, making it easier for chefs and seafood businesses to source sustainable ingredients.

I currently work as an independent contractor and am available for freelance and consulting work.



  • Qualitative research studies (generative)
  • Iterative prototype testing
  • Usability testing (evaluative)


  • UX/UI design for web and mobile interfaces
  • Service design for multi-touchpoint experiences

Workshop Facilitation

  • Co-creation and ideation workshops
  • Capacity building workshops
  • Design sprints

Recent Workshops

Design for Behavior & Impact
CIID Summer School
Kochi, India, 2018

Behavioral Design for Social Impact
Design Thinking Camp
Moscow, 2018

Prototyping Services
Lab @ OPM
Oakland, 2018

People-centered Research
CIID Summer School
Copenhagen, 2018

Introduction to Service Design
CIID Summer School
San Jose, Costa Rica, 2018