Independent Design Director –
let's join forces to build tools that help people make positive change.

Currently working with California’s Office of Digital Innovation

Human-centered Design for Digital Products & Services

Research & Strategy

Data-driven insights that turn ambiguous problems into actionable opportunities.

  • Qualitative research studies
  • UX audits and competitive landscape analysis
  • Usability testing

Design & Prototyping

People-friendly products and services built through iterative prototyping and inclusive co-design.

  • UX/UI design for web and mobile interfaces
  • Service design for multi-touchpoint experiences
  • Prototype testing & co-creation workshops

Facilitation & Coaching

In-the-room and remote workshops designed to strengthen client, student, and citizen capacity in design thinking.

  • Problem framing
  • Co-creation and ideation
  • Capacity building

Design Operations

Customized strategy to grow small and non-tech organizations’ design processes and workflows.

  • Recruiting and hiring
  • Process and toolsets
  • Skills training

Get in touch with me to discuss how I can help your organization.

Past & Present Mission-driven Partners

Featured Projects

Menus You Can TrustMenus You Can Trust

Raising the standards in the seafood industry

  • User Research
  • Responsive Web Design
  • Prototype Testing
A Design Sprint with a MissionA Design Sprint with a Mission

Rapid prototyping for financial inclusion

  • Design Sprint
  • Workshop Facilitation
Confidence to Take ActionConfidence to Take Action

Increasing access to legal aid

  • User Research
  • Prototype Testing
  • Service Design

Get to Know Me

Adam Little profile photo
Adam Little logo

I’m Adam – a designer committed to finding approaches that challenge the status quo.

Current timezone: Eastern Time (GMT-4)

For the past decade, I've worked alongside organizations to help them solve their toughest problems by designing and building human-centered digital products and services.

I’m a generalist with deep expertise in user experience research and design. I have led field studies, design sprints, service design projects, and training workshops for people and organizations across the globe.

As a lead designer at Grameen Foundation’s AppLab, I designed and prototyped mobile financial services for people living on less than $2.00 per day. As a result, commercial banks in East Africa were able to tailor their services to the needs of their growing rural customer base. Most recently, I worked with Blue State to design and launch a platform that helps low-income households in California access the state’s ecosystem of programs fighting climate change and economic inequality. As a result, people can easily apply for low-carbon equity opportunities and program administrators are now more efficient in their roles because of digital application screening (dive into the project details).

When I’m not exploring record shops in foreign countries, I’m planning my next project or workshop where I can create meaningful work that creates a long-lasting footprint—for good. Visit my Instagram to get to know me, my process, and where I find my inspiration.

My Values

Co-Creation

I believe design is the key to unlocking collective ingenuity and tackling tough problems.

Flow

I navigate ambiguity and come out on the other side with clarity and action.

Acumen

I’ve been around the block so my design instincts are built on well-earned successes and failures.

Collaboration

I’m grateful for a seat at the table and don’t take that for granted.

Grit

I invite zigs and zags because that’s how worthwhile solutions are discovered.

Humility

I’m accountable to my personal biases so that my work creates genuine change.

Intention

Every single action I take is process-oriented and guided by purpose.

Facilitation & Coaching

Want to bring me in to speak to your team or audience? Get in touch.

Ready to build tools that help people make positive change?

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