Adam Little

Experience design for digital products and services.

I am a UX researcher and designer who collaborates with mission-driven organizations that are addressing people's everyday needs through meaningful applications of technology.

I use human-centered design methods to facilitate a process of empathic research, co-creation and rapid prototyping, leading to more desirable and scaleable solutions.

Local Hidden Variable

As a freelance designer and consultant, I collaborate with entrepreneurs, agencies and in-house design teams to help craft people-friendly products and services.


  • User research and prototype testing
  • UX design for cross-platform digital experiences
  • Creative workshop facilitation

Recent clients:

  • GoPro
  • CGAP/World Bank
  • Econet Wireless

GRID Impact is a collective of independent consultants that use behavioral science and human-centered design to create scalable social impact.

As a principal designer with the collective, I help lead design sprints, capacity building workshop and service design projects for international NGOs and social enterprises.

Recent clients include BRAC, CARE International, CGAP, the Colorado Education Initiative, Karandaaz Pakistan, FINCA Zambia and Tipping Point Community.

The Interaction Design program at CIID is a Master’s level education being co-created by an international group of students, faculty and design professionals.

Since 2015, I have helped lead workshops at CIID's Interaction Design Programme (IDP) and the CIID Summer School. Workshop topics have included video prototyping, people-centered research, service design, and behavioral design.

Recent Work

Project Legal Link

Working with GRIDImpact and the Tipping Point Community's TLab to prototype new ways that Project Legal Link connects low-income residents of San Francisco to legal aid services.

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Karandaaz Pakistan

Building a UX design toolkit to help mobile money providers in Pakistan make their apps more accessible to first-time smartphone users.

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Off-Grid Electric

Redesigning the app that OGE's service teams use to help deliver solar power to off-the-grid customers in Tanzania.

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Leading a two week design sprint focused on increasing uptake and usage of mobile money amongst women in rural Bangladesh, while building capacity in design thinking amongst BRAC staff.

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Researching opportunities for new microfinance products and digital financial services as a Lead Designer with Grameen Foundation's AppLab.

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Colorado Education Initiative

Facilitating the SpaceLab Design Network, a group of educators, administrators, students and parents from across the state of Colorado who are working to tackle complex challenges in the education system.

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More Work


Leading a two week user research study to better understand how people in urban Zimbabwe buy and sell goods online and prototyping ideas for a mobile classified ads platform.

Econet Wireless


Designing new service experiences at d.light's San Francisco design studio and testing prototypes with households in Northern India.



Co-leading a workshop titled Behavioral Design for Social Impact at SXSW's Social Impact track.

GRID Impact

Urban Collab Lab

Working with Little Cloud Collective to organize and facilitate a two-day workshop introducing user-centered design to students from Women In Technology Uganda.

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Emerging Leaders Fellowship

Participating in the UnSchool's Emerging Leader's Fellowship in New York, Berlin and San Francisco.

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Making mobile devices more Accessible

Helping a global electronics manufacturer develop strategies and concepts to make mobile devices more accessible for people with disabilities.