I am a UX researcher and designer who collaborates with mission-driven organizations that are addressing people's everyday needs through meaningful applications of technology.
I have a decade of experience designing digital products and services with a special focus on human-centered design for international organizations working in the areas of alternative energy, financial inclusion and global health. Based in San Francisco, I have worked in more than 10 countries including Bangladesh, Costa Rica, India, Mozambique, Niger, Pakistan, Uganda and Zambia.
With a post-graduate degree in Interaction Design, I bring a generalist approach having led research studies, design sprints, service design projects and capacity building workshops.
As a UX Designer, I have designed and prototyped cross-platform digital experiences for a range of clients and services. I was part of a team from Method that redesigned Time-Warner Cable’s digital TV platform across web, mobile, tablet and smart TV platforms. As a lead designer at Grameen Foundation’s AppLab, I designed and prototyped mobile financial services for people living on less than $2.00 per day. Most recently, I worked with GRID Impact to design and test an online tool that helps caseworkers at social service agencies in San Francisco connect their clients to legal aid services.
My design process is characterized by iterative prototype testing that often starts with low-fidelity, analog prototypes that invite users to be co-designers and moving to high-fidelity, interactive prototypes that test the usability of the designs.
Researching opportunities for new microfinance products and digital financial services as a Lead Designer with Grameen Foundation's AppLab.
Leading a two week design sprint focused on increasing uptake and usage of mobile money amongst women in rural Bangladesh, while building capacity in design thinking amongst BRAC staff.
Building a UX design toolkit to help mobile money providers in Pakistan make their apps more accessible to first-time smartphone users.