One Stop Shop

Working with GRID Alternatives and Blue State to develop and launch One Stop Shop, a new statewide effort that provides households in California access to clean energy equity programs like clean transportation and solar power — innovations that combat both the climate crisis and economic inequality.

One Stop Shop
An employee of GRID Alternatives demonstrates a clean vehicle at a community event in California.

Context

The California Air Resources Board (CARB) One-Stop-Shop (OSS) Pilot Project is a statewide effort to provide expanded, streamlined access to California’s ecosystem of low-carbon equity programs.

The goal is to ensure that low-income households throughout the state have robust access to clean transportation, solar power, and other technologies that fight climate change and economic inequality.

One Stop Shop
This project involved the participation of several community based organizations including Blue Lake Rancheria in Humboldt County and SEIU chapters in Los Angeles.

The Challenge

How might we make a centralized web tool to access and navigate clean transportation incentives, which will allow low-income consumers to apply and qualify for California’s Low Carbon Transportation Equity programs?

One Stop Shop
Our Discovery report touched on a number of themes including trust, negative perceptions of electric vehicles, and informal access to vehicles.

Discovery

Our team worked with community based organizations (CBOs) to build an understanding of how communities view clean transportation, their decision making processes around mobility, and their behaviors with technology. After a kickoff workshop that included advocates from CBOs such as the Native American Environmental Protection Coalition and the Service Employees International Union (SEIU), we carried out 19in-depth interviews with people from a range of communities across the state of California.

Through this research, our team was able to make strategic design recommendations about how OSS can support people’s decision making process as they consider buying a vehicle, build trust in the programs being offered, and address the concerns that people have with clean vehicles.

The discovery phase ended with 1 round of low-fidelity prototyping that tested two different interaction models. This allowed our team to identify a conceptual framework for how people interact with the website from which we could begin designing discreet features and functionality.

One Stop Shop
We built a fully responsive website that allows potential applicants to find programs on their mobile phones.

Building the MVP

Our team worked with key stakeholders to carry out an Organizational Priorities Workshop where we used a scoring system to identify the features and functionality that would be developed for the MVP which was scheduled to launch in 3 months.

To meet the MVP deadline, we implemented an aggressive sprint cycle that allowed the designers, engineers and copy writers to work in a collaborative and iterative process.

One Stop Shop
Wireframes for the current phase of work, which is focusing on incorporating new types of benefits and programs into the beta launch.

Launching the Beta

GRID Alternatives, the administrators of One Stop Shop, carried out a 2 month test of the MVP with 5 community based organizations and their community members. They collected quantitative and qualitative data to help identify improvements that will prepare OSS for a wider beta launch.

We are currently working through a second round of design and development sprints and will launch the beta version in January 2020.

My Role

As the Lead UX Designer with the team at Blue State, I was responsible for leading customer research and prototype testing in the Discovery Phase and designing wireframes throughout the MVP and Beta phases.

I collaborated with a cross-functional team at Blue State which included visual designers, copy writers, front-end and back-end developers, and program and product managers.

In addition to the team at Blue State, we worked closely with a large group of stakeholders that included California Air Resources Board, GRID Alternatives, program administrators from more than 6 LCTE programs and advocates from 5 community based organizations.