Sierra Club

Working with Blue State Digital to design and launch the Sierra Club's new website and help the environmental organization better connect with it's 3.5 million members.

The redesigned Sierra Club homepage on desktop and mobile platforms.

The Challenge

The Sierra Club, an environmental organization founded by preservationist John Muir in 1892, had been undergoing a brand relaunch and needed to make sure their website reflected aspirations for how the updated brand could be translated into audience facing design and copy.

Sierra Club engaged Blue State Digital to redesign their website and help their organization with a successful content migration and on-time launch.

After Kickoff and Information Architecture workshops, wireframes were designed through a sprint cycle.

The Process

Our team led Sierra Club to an on-time launch by employing a rigorous design and development sprint cycle. Each sprint tackled UX design, visual design and copy writing for specific templates and components and was coordinated with a parallel track of development sprints. This allowed designers and developers to work in close collaboration while maintaining an aggressive timeline.

Using the wireframes as a starting point for each sprint, visual designers produced pixel perfect assetts that were coded by Blue State Digital's front-end developers.

The Solution

The website architecture was designed to balance different businesse needs across the organization which ranged from driving membership, to having people engage with advocacy campaigns to having members join treks and tours.

The templates were designed to accommodate the wide ranging content that would be migrated from their existing site which spans a multitude of programs and local chapters.

New components were designed to help users interact with content and features that live on platforms outside of sierraclub.org including addup.org, Sierra Club's grassroots campaign platform, and events from local chapter websites.

Blue State Digital designed and coded responsive front-end designs for all of the website's templates and components.

My Role

I was the lead User Experience Designer on the team at Blue State Digital and collaborated with creative directors, visual designers, program managers and front-end developers from Blue State Digital as well as a cross-functional stakeholder team at Sierra Club.